Airbridge travel inc5/7/2023 ![]() ![]() The eight Standard Events can be tracked with a separate call method when installing SDK, and you can use these events without attaching any information to In-app Events as they are optional. When you make a call to the Custom Events (which include Category, Action, and Label values) once conversions you wished to track in the Android or iOS SDK have occurred, the In-app Events will automatically be registered and recorded. You may freely use Category, Action, and Label when designing these Custom Events.Į.g.) Custom Events settings for Music App Services CategoryĮ.g.) Custom Events settings for Shopping App Services CategoryĮ.g.) Custom Events settings for Travel App Services Category In addition to the Standard Events, you can add Custom Events that you would like to track depending on the nature of your service. Below are examples of actual use cases.Į.g.) Setting up Action and Label values in Standard Events Category Standard Events have fixed Category values as demonstrated above, allowing you to freely use Action and Label values. The 10 most frequently used conversion events including “Sign-in,” “Log-in,” “Add-to-Cart,” and “Purchase” are provided as Standard Events. However, please note that the instruction on this page uses both values.Į.g.) Composing In-app Events using Action and Label values CategoryĮ.g.) Composing In-app Events without using Action and Label values Category You can use Event Category (Event Names) only by itself without using Event Action or Event Label. ![]() However, you may use these two values if you would like to classify events on a more granular level. You’re not obligated to fill out Event Action or Event Label values as they are optional values. Action / Label : You may optionally add additional information about the events by using Action or Label values.Determining the existence of the first In-app Event.These Category values can also be used for the below purposes: ![]() You must use this Category value when setting up your In-app Events. Category (Mandatory) : Value which refers to the In-app Event ‘name’.Moreover, In-app Events configuration and setups can be customized based on the nature of your serviced app. By using the combination of these three groups, In-app Events can be created and tracked. We can also track, compare, and analyze these In-app Events to learn which marketing channels the users originated from and the number of events generated.Įxamples) Sign-Ups, Add-to-Carts, Purchases, and moreĪirbridge’s In-app Events can be divided into three main groups: Category, Action, and Label. Amongst various post-install events, In-app Events can be defined as user activities related to marketing goals and performances. ![]()
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